An affiliate program is a great way to start growing your business from sales and revenue. You can create an affiliate program around your products and services that allow people to promote them for you. For every sale one of your affiliates make, you would pay them a portion of the sale or a commission.
Matching up a social media account to your business’s needs for online marketing is tricky. There is no yes or no answer because businesses should focus more on target marketing to their buyer personas rather than just blanket advertising on social media.